Advertising Campaign

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Waterloo Dark  

Craft Beer

 

During The objective was to create an ad campaign for the target market of young middle class adults that appreciate the taste of a quality craft beer. The tagline, "Don't Be Afraid of the Dark," captures the juxtaposition of this beer's unique dark appearance, paired with a much lighter taste. 

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Development of an application that allows the user to identify the restaurant and breweries in their area that carry the beer, as well as price comparisons, best meal pairings and a GPS directional device, acquiring the beer has never been so easy.

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Medium / Illustrator, Photoshop    Role / Advertising