Print & Digital Advertising

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UN Women –

Wage Gap

 

The objective was to develop a campaign for a charity or service featured in Nylon Magazine. The sponsorship of UN Women provides awareness for equality to women globally, specifically on this issue of the reality of the still persistent wage gap.

 

By disguising the message with cupcakes to visually calculate the gap, the target market of 16-21 year olds are able to retain the information easily.

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Medium / Illustrator, Photoshop          Role / Advertising