Advertising Campaign

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TVOntario

 

The ask was to create an advertising campaign to enhance donations in a bold and refreshing way. Through the use of pop art influenced imagery, eccentric colours and catchy taglines, the target audience of 35-45 year old parents are captivated throughout their work day commute.

 

To enhance donations, an incentive of merchandise is gifted based on the size of donation that also provides a mean of advertising be brought into the work place and household of the family. A game based app that is fun for the whole family increases the use of TVO's social media and growing relationship towards it's target market and increasing bond with the network.

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Medium / Illustrator, Photoshop  Role / Advertising, Art Director