Advertising Campaign

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Ted Baker

 

The objective was to enhance the knowledge of Ted Baker's quality of ethically made merchandise to increase sales across the GTA. Developing a multi-media campaign that includes a new and improved shopping app; highlighting the ethical policies of each product, brings further attention to the story behind each item. Additional advertisements executed in both print and digital, allows this campaign to reach the whole GTA.

 

Focusing on an ethical strategy that brings into light that Ted Baker is not only 'no ordinary designer label' due to its quirky British sensibility, but because of its extremely ethical sound policies. With these policies and practices any Ted Baker purchase is an ethically sound one, making every fashion statement truly in, ‘Good Taste.’

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Medium / Illustrator, Photoshop    Role / Advertising, Art Director