Advertising Campaign

​

Smucker's Jam
and Fruit Spreads

 

The Objective was to entice higher use of Smucker's products in the target audience of working parents in the GTA. Focusing on a strategy that highlights the company's modern and extensive recipes, no matter how pressed for time, Smucker's provides a nutritious family breakfast in under 20 minutes. 

​

By creating an ambient environment within TTC Shelters, the public is able to view the vast range of recipes, while their children interact with the digital poster screen, colouring by selecting a different jam or spread. Developing a social media contest featuring families sharing their favourite Smucker's breakfast moments, enhances the trust and diverse recipe knowledge to families across the GTA.

​

Medium / Illustrator, Photoshop  Role / Advertising, Art Director