Brand Identity

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Kali Orexi – Restaurant

 

The ask was to develop a brand identity based off a brief providing only key details; that it's a Greek Restaurant, located on the Danforth (Toronto), with a need to stand out from its Greek food competition. 

 

Developing an identity with the fusion of traditional and contemporary, a sophisticated spin on Greek Mythology inspired the look and feel of iconography, imagery and textures. Creating the tagline 'Savouries from the Sea,' paired with the romantic colour palette of teal, burgundy and navy blue, created further distinction. With a final hint of art deco influenced interior design,  a lucrative environment is here and ready to spear it's way into the hearts of the foodies across the GTA.

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Medium / Illustrator, Photoshop    Role / Branding, Logo Design