Advertising Campaign

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Ministry of Transportation Distracted Driving

 

The objective was to communicate the seriousness of distracting driving to the young drivers across the GTA. The strategy was to communicate the lesser known repercussions the newly introduced MOT laws have created that dictate what is and isn't considered distracted driving. Daily routines when caught in traffic (eating, drinking coffee, applying makeup) now have legal punishments if an accident occurs. Something as innocent as a donut at the wheel can led to more realistic scares to our young drivers - huge fines, demerit points and even jail time.

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Medium / Illustrator, Photoshop, Photography    
Role / Art Director, Photo-retouching, Photographer