Multi-Media Advertising Campaign

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CAMH –
Stop the Stigma

 

The objective of this campaign is to drive the target market of 17-21 year old post secondary students, in the downtown core, to use the variety of locations and services that CAMH provides. The Queen St. Car connects to all the major colleges and universities downtown, while also connecting to all of CAMH's locations.

 

By creating a user's journey, a student's daily commute turns into a story board of communication. Starting with St. Car shelters featuring personal testimonies, an ambient take over of entire St. Cars, updated TTC maps highlighting locations of CAMH and discrete back of seat information and a community hashtag, all drive home the message that CAMH is a dependable and accessible service that can benefit you and those you love, today.

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Medium / Illustrator, Photoshop    Role / Art Director