Digital Advertising

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Behance invite - GIF

 

The objective of using Behance's branding in a GIF to grab hold the attention of a mass audience invite to GBC's Behance Portfolio Review, was a creative ask by the professior Jim Kinney. On top of static banners, the use of artsy-hipsters each taking a turn to shine (enhanced with colour) communicates the ability to stand out from the crowd without taking the advertisement too seriously.

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Medium / Illustrator, Photoshop          Role / Art Director